LIVE BLOGGING FROM THE PENGUIN WEBINAR
John Borkowski, June 5, 2012
2:09pm - The best indicator is a sharp drop in organic Google traffic on or around April 25, 2012
2:11pm - You may have received a message from Google in your Webmaster Tools account
2:14pm - Triggers and vulnerabilities- If you're using "competitive queries" (particular "money keywords"
2:14pm - Overuse of exact match anchor text in your inbound links has shown up again and again as a common trigger
2:16pm - Too many links from low-quality websites (especially in association with other factors) has been a major contributor
2:16pm - Google is sensitive to link schemes (commonly used by paid link services)
2:20pm - Google has found many networks (including Buildmyrank) and said they cannot operate any longer
2:20pm - Too many site-wide links is another common trigger. This includes from every page of a website: (sidebars, blogrolls, global footers, etc.)
2:23pm - Avoid links from bad neighborhoods!
2:23pm - Search researchers found that the further a site / page's distance from a trusted seed set, the more likely they were to contain spam results.
2:28pm - For recovery, document contacts of offending websites or sources of "bad" inbound links
2:28pm - You may have to disassociate from link schemes
2:28pm - Resign all your paid links (except trusted vertical directories including Angie's List)
2:30pm - If you feel you have suffered unfairly, use Google's Penguin Feedback Form
2:30pm - Cite your recovery efforts
2:32pm - Produce tangible evidence of on-site social engagement by real people with your website
2:32pm - Build better evidence of genuine authority, proximity to trusted and useful content among a relevant suite of naturally-associated websites.
2:33pm - We have already seen a "success story" from Penguin recovery
2:35pm - Social engagement optimization and segmented traffic optimization help become the future of online marketing
2:36pm - Google is heavily focusing on brand management
2:38pm - Understand authorship! rel=Author (Author Rank)
2:38pm - Focus on analytics and understand your CTR's
2:39pm - Public relations strategies are playing an integral role in online marketing campaigns
2:39pm -"Relevancy is becoming King!"
2:39pm - Search Engine Optimization becomes Social Engagement Optimization
2:40pm - Pay close attention to "social signals" as we move in to the future of online marketing
2:41pm - Google updates their algorithm 50 times per month -- 500 times a year -- and 20,000 experiments in 2011!
2:42pm - The anticipated merge between SEO and PR is now titled "Inbound Marketing"
2:45pm - Link building will ALWAYS be involved with SEO
2:46pm - Earned shares- position, high quality content
2:46pm - Incorporate PR in to your online marketing campaign-- take the opportunity to position your company and key personnel as experts in their respective fields
2:47pm - Traffic replacement opportunities are in referral traffic (guest blogging), paid search, CPM/Ad network
2:51pm - Q&A session is now open--
2:52pm - Q: "We were impacted and never practices black-hat SEO, what can we do to improve our rankings since were penalized?" A: The majority of the punishable acts are from inbound links
2:58pm - Q: "What do you mean by 'exact anchor text?'" A: If you want to rank for "SEO" then link SEO as your anchor text across multiple channels
2:59pm - Q: "When is the next update coming?" A: The anticipated next refresh may have occurred today. Too soon to call it an "update" but perhaps a "refresh"
3:01pm - Q: "We were working on 20 websites, for all of them we were doing SEO but only 1 was hit by Penguin -- why on 3 keywords and not all? A: It is possible that there are some inbound links to 1 particular site from the other 20 that are from low-quality sites.
3:04pm - Kenneth Wisnefski wraps up the webinar and thanks the crowd