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WebiMax Blog

Digital marketing tips and advice.


John Borkowski, June 5, 2012

WebiMax is currently hosting a Google Penguin Update webinar.  Registration is still open hereKenneth Wisnefski is about to address the audience.

2:09pm - The best indicator is a sharp drop in organic Google traffic on or around April 25, 2012

2:11pm - You may have received a message from Google in your Webmaster Tools account

2:14pm - Triggers and vulnerabilities- If you're using "competitive queries" (particular "money keywords"

2:14pm - Overuse of exact match anchor text in your inbound links has shown up again and again as a common trigger

2:16pm - Too many links from low-quality websites (especially in association with other factors) has been a major contributor

2:16pm - Google is sensitive to link schemes (commonly used by paid link services)

2:20pm - Google has found many networks (including Buildmyrank) and said they cannot operate any longer

2:20pm - Too many site-wide links is another common trigger.  This includes from every page of a website: (sidebars, blogrolls, global footers, etc.)

2:23pm - Avoid links from bad neighborhoods!

2:23pm - Search researchers found that the further a site / page's distance from a trusted seed set, the more likely they were to contain spam results.

2:28pm - For recovery, document contacts of offending websites or sources of "bad" inbound links

2:28pm - You may have to disassociate from link schemes

2:28pm - Resign all your paid links (except trusted vertical directories including Angie's List)

2:30pm - If you feel you have suffered unfairly, use Google's Penguin Feedback Form

2:30pm - Cite your recovery efforts

2:32pm - Produce tangible evidence of on-site social engagement by real people with your website

2:32pm - Build better evidence of genuine authority, proximity to trusted and useful content among a relevant suite of naturally-associated websites.

2:33pm - We have already seen a "success story" from Penguin recovery

2:35pm - Social engagement optimization and segmented traffic optimization help become the future of online marketing

2:36pm - Google is heavily focusing on brand management

2:38pm - Understand authorship! rel=Author (Author Rank)

2:38pm - Focus on analytics and understand your CTR's

2:39pm - Public relations strategies are playing an integral role in online marketing campaigns

2:39pm -"Relevancy is becoming King!"

2:39pm - Search Engine Optimization becomes Social Engagement Optimization

2:40pm - Pay close attention to "social signals" as we move in to the future of online marketing

2:41pm - Google updates their algorithm 50 times per month -- 500 times a year -- and 20,000 experiments in 2011!

2:42pm - The anticipated merge between SEO and PR is now titled "Inbound Marketing"

2:45pm - Link building will ALWAYS be involved with SEO

2:46pm - Earned shares- position, high quality content

2:46pm - Incorporate PR in to your online marketing campaign-- take the opportunity to position your company and key personnel as experts in their respective fields

2:47pm - Traffic replacement opportunities are in referral traffic (guest blogging), paid search, CPM/Ad network

2:51pm - Q&A session is now open--

2:52pm - Q: "We were impacted and never practices black-hat SEO, what can we do to improve our rankings since were penalized?"  A: The majority of the punishable acts are from inbound links

2:58pm - Q: "What do you mean by 'exact anchor text?'" A: If you want to rank for "SEO" then link SEO as your anchor text across multiple channels

2:59pm - Q: "When is the next update coming?" A: The anticipated next refresh may have occurred today. Too soon to call it an "update" but perhaps a "refresh"

3:01pm - Q: "We were working on 20 websites, for all of them we were doing SEO but only 1 was hit by Penguin -- why on 3 keywords and not all? A: It is possible that there are some inbound links to 1 particular site from the other 20 that are from low-quality sites.

3:04pm - Kenneth Wisnefski wraps up the webinar and thanks the crowd

Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!


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