The Basics of Writing for SEO: Past vs. Present
Lynn Whitley, April 17, 2013
Long gone are the days where stuffing numerous keywords into a blog post or article is considered the norm for Search Engine Optimization. Whether you're an SEO professional or are just beginning to explore the world of SEO, you've probably already found that this field is an ever-changing industry that loves to keep everyone on their toes. The best method to remaining on top of the latest SEO trends is vigilance accompanied by knowledge of the past and present.
Previously, writing for SEO included a large amount of keyword-stuffing and concern with keyword density, making for not-so-interesting articles. Because in the past, blog posts and articles were written with a search engine in mind rather than an audience, content became "spammy" and people were uninterested in reading or sharing this content – content was created simply for the value of the link. Past content was also text-focused and title tags and Meta descriptions were often unhelpful to the user as they were used mainly for keyword value.
Today, post PANDA and PENGUIN updates, writing for SEO is all about creating shareable, interesting, and diverse content. Keyword density is not overly important and you risk your content being marked as spam when keyword density is too high. As demonstrated in this blog post, content doesn't only include text. Today, content includes photos, video, infographics, and more, all which hold SEO value.
Check out the infographic below to see how writing for SEO has changed over the years: