In that, Facebook has moved away from their HTML and moved toward an ad-frame idea, giving richer experience. Video properties are enhanced. Now, you can place videos as sort of a welcome page. Have your CEO give a brief introduction to your page and discuss benefits of being a member of the page. Also, since photos are probably the most under-utilized aspect of Facebook, you can promote photos of your products right from the beginning. If you’re launching a new product, wouldn’t it be nice to have high-resolution photos of your new product front and center?
Users also have the ability to do some Facebook / social advertising running a highly concentrated campaign, and seeking people to like your fan page, as sort of a compressed PPC campaign. Also, now you have the ability to go to your fan page on your own personal page (administrator) and comment / reply as a regular Facebook user, not the company. People are more inclined to speak with you not as a corporate figure, but as another follower. Enhanced Engagement.