“The excitement for this limited-time designer collection is unprecedented”, stated Morgan O’Murray of Target. This “unprecedented” website traffic brought the whole house down and for those 12+ hours as purchasing thru their ecommerce operations stopped. The missed opportunities within those 12 hours, no one will really know, but it doesn’t bode well for their reputation. Not having a well-designed website that can handle high traffic is a classic example of poor web design.
WebiMax CEO Ken Wisnefski, who leads the company as the #1 rated Web Design firm in the U.S. states “this example shows us how vital it is to have a well-designed and structured website, especially for those that experience high traffic daily”. Wisnefski also states that “improper site infrastructure can caused these sorts of crashes on a regular basis”.