These numbers are staggering and confirm for us that not only are people “broadcasting themselves” on sites including YouTube, companies are also creating advertising content for themselves through video. This calls for a need of video search engine optimization solutions. Without effectively optimizing the video, it will fail to get picked up and rank well on popular search engines.
ComScore also reported that 6.8 billion video ads were viewed in September. YouTube (at no surprise) ranked as the top video site with VEVO and Microsoft Sites ranking 2nd and 3rd, respectively.
Interestingly enough, Google’s latest Panda Update allowed video streaming services and websites to rank higher in the SERPs in the month of September. There may be a direct relationship to the increase reported by comScore for September with the results of the Panda.