Reputation Management Campaigns
It cannot be overstated how important reputation management is. No matter how well you have run your business in the past, several negative complaints from anonymous posters – who may not even have credibility – could severely hurt future business. In order to generate positive reviews and manage complaints on the web, Webimax’s internal team of experienced experts has implemented a core process that we are proud to say has been 100% successful in improving online ratings for our clients over the past three years.
A Webimax Reputation Management Campaign is divided into four steps: Analysis, Enhance, Respond, and Evaluate and Move Forward. The campaign is designed to address the issues that caused reputation problems in the first place. Our team of reputation management experts will then come up with a crisis management plan that will proactively address any future possible reputation issues as well as a plan to address future problems should they arise.
Throughout the process, our clients can review their reputation management campaigns with our Client Center and Analytics Platform. Each will client will receive a unique set of login credentials and have the opportunity to view their campaign status in real time. Here’s a more detailed look at what the typical Webimax reputation management campaign may look like.
Step 1: Analysis
This is the planning part of the campaign. Our team will review your current reputation and determine what complaints and reviews are hurting your company as well as find evidence that supports and refutes those claims. They will then make aggressive pushes to generate positive reviews and statements about the company/brand. Finally, they will design a strategic campaign outlining the current and future position of the brand of the company.
Step 2: Enhance
The real “meat” of the campaign is where we use our reputation management expertise to respond in a positive manner to negative reviews and help generate positive reviews in the future. This is the enhancement stage. Our team will enhance positive comments and institute a response campaign, which builds upon the positive reviews already in the marketplace. The final part of the enhancement stage involves indexing and providing real time links real time links to those positive reviews in order to give them high SEO value. At the same time, negative reviews and complaints will be pushed down through various SEO tactics.
Step 3: Respond
This is the part of the reputation management campaign where we help the client be prepared for future complaints and reputation issues. Our team will design a “crisis communications” campaign that will address negative reviews and complaints. Additionally, they will implement response scenarios, so the client is trained and prepared to respond to complaints. Finally, they will respond to any neutral or negative reviews currently in the marketplace to show the client an effective resolution.
Step 4: Evaluate and Move Forward
The final part of a typical reputation management campaign is the evaluation. Did the campaign reposition the company as a reputable, problem-solving company? If so, the campaign was successful and effective. Once our team evaluates the success of the campaign, they will make one final clean-up of any negative reviews and complaints still on the search engines and help build the reputation of the company/brand even further to prevent the need for reputation management down the road. Once the campaign is complete, the client should have the tools and foundation in place to withstand complaints and respond in a positive and effective manner.
For more information, call us at 1-888-932-4629 or via email at email@example.com