Search Engine Marketing (SEM)

Search Engine Marketing includes a marketing tactic commonly known as Pay-Per-Click (PPC) advertising. This type of advertising is available on both search and content networks and is commonly used by the 3 major search networks: Google, Bing and Yahoo. The term “Paid Search” is utilized in the instance that a Pay-Per-Click program is employed on the search networks.


WebiMax has distinguished itself as the leader in search engine marketing services. The main avenues of SEM that WebiMax leads the industry in include Paid Search Management, Content/Display Network Advertising, Comparison Shopping Engine (CSE) Management, Landing Page Optimization, Banner Ad Design.

Pay-Per-Click advertising is surging both in the United States and internationally. The high demand for PPC is illustrated by Google’s recent Q3 earnings, in which the company reported a 23% rise in their search ad business. The fact is that everyone, from small businesses to Fortune 100 companies, is spending less each year on “traditional” advertising avenues and devoting resources toward online advertising and PPC. WebiMax founder and CEO Ken Wisnefski surveyed this change in advertising several years ago and positioned WebiMax to enter the market at its earliest point, capturing both market share and a strong reputation. The end-product of a WebiMax Paid Search campaign is a well-oiled machine that provides optimal results and endless return on investment to our clients.

Landing Page Optimization is also a critical component to search engine marketing campaigns. Not only does Google report that Ad visibility is favorably given to companies that direct traffic to rich landing pages, but your potential customers may react differently depending on the “experience” that your site/landing page delivers. The goal is to create a “sticky” landing page that contains strong, relevant content, while at the same time enticing customers to make some sort of conversion.

With the continuous rise in keyword costs and click-through rates standing as better indicators of a strong campaign, it is important to contract with the best Paid Search company to ensure your advertising resources are not being wasted. The industry is very dynamic and changes can occur every day. Unless you contract with the “experts” in the field, it is easy to be burned by other companies. Our proven tactics are regularly refined to ensure our practices are completely ethical, effective and cost efficient. Find out what makes WebiMax the leader in PPC and Landing Page Optimization.