History of Google Panda Updates

How Google’s Panda Algorithm Changes Influence SEO

By now, many have heard of Google’s Panda Update, but may not exactly understand what it is and what it aims to accomplish. Before introducing the concept and objectives behind the “Panda”, it’s important to first back-track and reflect on the evolution of the Search Engine Optimization industry and why the Panda is needed.

Search Engine Optimization includes enhancing a website to improve its visibility on search engines including Google. In the late 1990′s and early 2000′s, unethical SEO firms grew in abundance and discovered methods to falsely optimize a site by essentially “tricking” the search algorithm. This false enhancement became known as “black-hat SEO.” Since then, Google has been taking aggressive (and necessary) steps to correct this problem so that quality websites with strong, original and relevant content would rightfully claim top rankings. Poor websites would falter, while ethical SEO firms would significantly benefit.

Google reinforced their commitment to billions of search engine users by creating important algorithm updates like Panda. Their goal is to catch poor quality sites and penalize the site by sending it to the last page of results. That important step-forward came in early 2011, with the release of the “Farmer Update”. Google first took aim at “content farm” websites that have no distinct value, except for an exceptional amount of text and links.

Since the original release, Google has made several updates to the algorithm. Each update specifically targeted a new type of “black-hat” optimization practice, and slowly but surely, poor quality sites are being weeded out while ethical and properly optimized websites are deservingly climbing the ranks.

Timeline of Events:

    2013:

  • Panda 25 March 14, 2013
    • Final Update before Panda was integrated into the main algorithm.
  • Panda 24 January 22, 2012
     
  • 2012:

  • Panda 23 December 21, 2012
  • Panda 22 November 21, 2012
  • Panda 21 November 5, 2012
  • Panda 20 September 27, 2012
  • Panda 3.9.2 September 18, 2012
  • Panda 3.9.1 August 20, 2012
  • Panda 3.9 July 21, 2012
  • Panda 3.8 June 25, 2012
  • Panda 3.7 June 8, 2012
  • Panda 3.6 April 27, 2012
  • Panda 3.5 April 19, 2012
  • Panda 3.4 March 23, 2012
  • Panda 3.3 February 27, 2012
  • Panda 3.2 – January 18, 2012
     
  • 2011:

  • Panda 3.1 – November 2011
  • Panda 2.5 – October, 2011
  • Panda 2.3 – July, 2011
  • Panda 2.2 – June, 2011
  • Panda 2.1 – May, 2011
  • Panda 2.0 – April, 2011
  • Panda 1.0 – February, 2011
  • Originally introduced as the “Farmer Update”, Panda Initially took aim at ContentFarms and LinkFarms

WebiMax’s Role

Since early 2011, when the Farmer Update was first introduced, WebiMax received a dramatic increase in leads coming from firms that were penalized by the Panda. The reason? Some companies (including J.C. Penney and Forbes) were not aware that their SEO firm was practicing “black-hat” SEO. WebiMax was there to assist, correct the damage done and re-position the company at the top of the SERPs (search engine result pages).

The difference is WebiMax practices Ethical SEO. When CEO Kenneth C. Wisnefski founded WebiMax in 2008, he intended to create a company “that would truly help our clients grow their businesses by working with them more as a strategic partner than merely an outsourced vendor”. Wisnefski’s dedication and adherence to ethical business practices sets the core of the company to act morally, delivering Experience, Integrity, and Results!

Correcting the damage done by unscrupulous firms takes a substantial amount of work; however, the end-result is an improved reputation with Google, enhanced visibility, and the continued pursuit of reaching organizational objectives in the client’s online marketing strategy. WebiMax has become the top rated SEO firm through the ethical and strategic leadership of Entrepreneur Kenneth C. Wisnefski, and the dedicated team of experts that comprise the Team at WebiMax.