Social Media is evolving and starting to take over as the new form of advertising and targeted marketing. This is due to the increase in the use of social media (86% of online adults in the US and 79% of online adults in Europe engage with social media, according to Forrester), the amount of return that companies get from their engagement, and the growth of advertising and marketing spend on social platforms. Marketers and advertisers simply have an enhanced linkage to consumers through platforms including Facebook, Twitter, Google+, LinkedIn, YouTube, and new addition Pinterest.
This year alone, companies leveraged social media more than traditional advertising channels to advertise their products and services. Some companies leverage social media to create buzz for their products through contests, engage with their audiences promoting relevant and interesting content, and providing compelling company insight and news. With 50% of American mobile users now with a smartphone, social media mobile marketing has only strengthened the sector.
Each platform has its own strengths and ideal purpose, so our team evaluates how best to use each platform specific to your needs. For example, the relevance of Pinterest has risen dramatically in the past several months, and as a result, we have adopted our practices to include the optimal utilization of that platform alongside the others. The strengths of each can be leveraged with effective and targeted cost-efficient advertising methods that complement the company’s presence on each platform. WebiMax has a highly skilled and talented team of social media experts that have a proven track record of creating and maintaining dynamic social media campaigns for companies, educating and training clients in how to leverage social platforms to their fullest potential, and staying up to date on important changes made daily to the platforms.
View a WebiMax video on Social Media Marketing hosted by Senior SMO / SEO strategist, Michael Stricker.