SEO services help your site rank better in the search engines. Better rankings drives more traffic to your site, creating the ability for better exposure and revenue streams.
Backlinks help improve your rankings. Search engines see backlinks as positive ‘votes’ for your site. Search engines highly associate your site’s backlinks with your site’s ability to satiate a browsers search wishes.
There is no fixed, ‘golden’ number of backlinks. Ideally you want to acquire backlinks from reputable sites in an ongoing fashion.
Determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, raising your revenue. There is always a need for online marketing; yet, be sure your provider is presenting you with quantifiable results.
Search engine optimization involves a high number of tactics, which all help to optimize your site. A combination of online marketing and search engine optimization is a good way to achieve great optimization. Unlike, short-term advertising, search engine optimization presents tenacious results.
Meta tags appear in search results as well as on your site’s pages. Meta tags help optimize your site regarding the search engines. Also, meta tags help browsers understand what your site’s pages are about in regards to satisfying their search needs.
Google crawls each site often and sporadically using ‘spider bots.’ The bots read your pages and help Google catalog your site and its associated pages.
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, and more.
An XML sitemap is a list of pages of a web site accessible to crawlers or users. It lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.
A robots.txt file on a website will function as a request that specified robots ignore specified files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data.
A 301 redirect tells search engine spiders that a page of content has permanently been moved to another location. This ensures that there are no ‘dead’ or non-working, active links on a page within your site.
Page Rank is a way for search engines to ‘grade’ a site and its associated pages. No one is completely certain as to the ‘exact’ science of how page rank is formulated, but it is understood that a number of elements such as age, number of backlinks, and amount of content, are used to formulate it.
Google Analytics help you analyze visitor behavior in regards to your site. Analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment your site’s ability to attract browsers.
Many sites usually engage in an SEO program for at least six months in order to achieve good results, yet ‘desired results’ will vary with each client. Patience is one of the best aids to an SEO campaign. It may be best to understand that SEO tactics are ‘working’ all the time to achieve your desired results; and, once your SEO results are achieved, they are long lasting.
When a browser conducts a search, they will be confronted by both organic results and paid results (those which are highlighted and usually placed on the very top or right-hand side of the page). It is the quest of every business to achieve first-page, organic-SEO results because they are long lasting and organic results are more respected by browsers.
Keyword density refers to the ratio of particular keywords in your copy as compared to the rest of the copy. Having good keyword density improves the likelihood that both search engines and Web browsers will associate your site’s content with your chosen keywords.
Content is king when it comes to the Web. Remember that the Web’s purpose is to provide information to users; having fresh copy implemented regularly on your site is one of the top ways to achieve good rankings and to intrigue visitors to visit your site.
Social media presents opportunities to acquire backlinks to your site’s pages, articles, press releases, etc. Social media is a popular and ever-growing aspect of the Web. Engaging in social media works well to generate good publicity for your site while helping SEO initiatives as well.
Having an online business means you are open all the time. Competition can be fierce in many industries. Reputation management helps your business build and maintain a ‘good’ name within your industry and with customers.
A landing page puts your customers close to the final sale. A good landing page offers intriguing copy an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result of your site’s existence.
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