How AI Powered Marketing Is Rewriting Law Firm Growth in 2026

How AI Powered Marketing Is Rewriting Law Firm Growth in 2026

AI has become the new front door to legal services. In 2026, prospective clients aren’t just Googling “lawyer near me” - they’re seeing AI Overviews, curated shortlists, streaming CTV ads, and digital billboards before they ever call a firm. At the same time, 96% of people seeking legal advice still start with a search engine and compare firms across directories, reviews, and websites.

In this live, interactive session, WebiMax legal marketing leaders Ken Wisnefski, Ed Cilurso, Sean O’Donnell, and Danielle Hopely will break down what’s actually working for US law firms right now:

• How AI Optimization (AIO) and AI ready SEO keep your firm visible in Google’s AI Overviews and “best [practice] lawyer” searches.
• Using high intent Paid Ads and Local Services Ads (LSAs) to turn “I need a lawyer now” moments into qualified consultations - backed by AI driven bidding and negative keyword strategies.
• Where CTV and DOOH (streaming TV and digital billboards) fit in a legal growth system, and how to tie them directly to branded search, website visits, and signed cases.
• Building an AI powered, full funnel engine around SEO, Local SEO, Website Design & CRO, Reputation Management, Social/Retargeting, Lead Generation, and Intake Optimization so your firm becomes the obvious choice in your market.

Exclusive Attendee Bonus

Every registrant receives the Law Firm Growth Strategy Playbook 2026, our 6 page guide to AI ready search, Paid Ads, CTV/DOOH, and reputation systems for US law firms.

Speakers:

Ken Wisnefski - Founder / CEO
Ed Cilurso - VP of Digital Strategy
Sean O’Donnell - CTO & Principal
Danielle Hopely - Law Firm Strategist