Today, many business owners understand that blogging for their company is one of the most important factors in its success.  While many attributes can determine success in product marketing and advertising, the facts are hard to dispute: a solid online content strategy is a must.

Search engines and social media are ever-evolving and becoming increasingly popular.  Website blogs are frequented by millions on a monthly basis, yet many companies don’t properly utilize these integral marketing tools.  Consumers, on the other hand, are using them.  They use blogs to find the products they’re looking for and social media and search engine results to research those products before they purchase them.  The bottom line is; if a company isn’t utilizing its blog, it’s losing valuable business each day.

Online and mobile sales figures are up across the board and many companies have been putting more emphasis than ever before on their blogs to increase their overall visibility.  This changing marketplace is largely due to changing consumers.  Online purchasing provides convenience.  Rather than searching through stores, a consumer now has the option of searching, reading about brands or products and subsequently purchasing online.  There’s more to it than that, though.  Blogging is about achieving visibility in search engines and social media and maximizing success through content.

Any companies that continue to ignore the changing environment may have a rough road ahead.  The influence of the Internet on nearly all businesses is undeniable.  Can a business survive without a strong content marketing strategy today?  Possibly, but it’s much more likely to thrive when its Internet presence is maximized and its website and blog are carefully maintained.