Today, Google announced at the Social-Loco conference in San Francisco, that they will be updating their famous Places tool to include the interior photos of local businesses. This will be most useful in downtown local business districts where the cliental are regular visitors. It will be mostly advantageous for bars, restaurants, and coffee shops to be featured, to show off the interior set-up of their business.
In only a few U.S. cities, including Orange County, CA, San Francisco, CA, St. Petersburg, FL, San Antonio, TX, and Phoenix, AZ, you can apply to have an official Google photographer visit your business and take photos of the interior. Eventually, there will be a 360 degrees panoramic view of your business on Google Places.
Google stated in their announcement that “Just as you can’t judge a book by its cover; you can’t always judge a business by its exterior. Interior photographs are a great way to show potential customers what your business is really like. By enhancing your Place Page, business photos will help your business stand out above the competition and get discovered on Google.”