ComScore released their search engine market share report for October. The numbers continue to illustrate how powerful Google search is, while Microsoft’s own search engine, Bing, gained very minor percentage points, and Yahoo search fell. This latest report also shows more than 18 billion searches were conducted during the month. Google’s dominance is clear, representing close to 12 billion searches.

These factual numbers also come during the same month that Google released Q3 earnings and presented a 33% increase in revenue, mostly due to ad search. The case is clear. With 12 billion searches taking place on Google’s search engine, ads created by PPC services firms have a tremendous platform to advertise their business. Never mind the industry statistics that represent Google continues to dominate the search industry, advertisers that haven’t explored the possibilities with pay per click should understand that 12 billion searches were conducted on the ultimate online billboard.

PPC companies have been reporting record sales this year as advertisers are just beginning to understand the importance of online advertising. Still, there are those that have not fully grasped the capabilities of pay per click and online ads.

“Some companies have not fully hoped on the train when it comes to the changing dynamics of advertising”, states Ken Wisnefski, founder and CEO of the leading search engine optimization firm. “Companies and advertisers need to adapt to the changes and innovate their marketing services to compete in this dynamic shift in advertising”.