You might be thinking to yourself, “What does a marketing agency have to do with the Big Game or drunk driving?”

A lot, actually.

The WebiMax Social Media Marketing Department manages the social media profiles of the State of New Jersey’s Division of Highway Traffic Safety. We help the Division spread their message of safe passage on NJ roadways by writing posts for Facebook, Twitter, Pinterest, and Instagram and managing the accounts.

Through the use of custom images, community building tactics, and social media advertising, we’ve been able to help broaden the reach of state-wide traffic safety programs.

According to the Division of Highway traffic safety and the New Jersey State Police, traffic fatalities in New Jersey are declining. Last year, traffic deaths dropped 4.2% compared to 2012. “High visibility campaigns that focus on cracking down on drunk drivers helps,” says Zach Hosseini, our contact and spokesperson for the Division. “That includes our social media marketing campaign.”

Because the Big Game is taking place in New Jersey this year, Zach and his team are determined to keep NJ’s roadways safe from drunk drivers. This Monday, January 27th, the Division of Highway Traffic Safety is holding a press conference at 10 a.m. at Heckemian Conference Center at Hackensack University Medical Center to announce ways that state and local law enforcement agencies will be cracking down on drinking & driving during one of the biggest sporting events of the year.

WebiMax will be attending the press event to send live updates to the public through the Division’s social media channels and through our own Twitter and Facebook pages.

This is a campaign that is especially important to WebiMax founder & CEO, Ken Wisnefski. “Most of our employees live and travel in New Jersey every day. I’m proud to be working together with the State of NJ on this project to keep my family and my employees and their families safe during Big Game.”

For live updates from the press conference and for safe driving tips, follow the Division of Highway Traffic Safety:

And no matter which team you’re rooting for on February 2nd, remember: