Google’s Matt Cutts addressed this question on the Google Webmaster Help YouTube channel in early August, to clarify that SEO is not spam. Cutts states that optimizing a webpage through white-hat, ethical tactics, is a strategic tactic to enhance the visibility of a website on search engines. The search engine optimization industry has unfortunately been under some scrutiny as black-hat SEO firms have emerged and lead to question of the integrity of the industry.

Cutts further explains that there is an enormous amount of benefits with optimizing a website. Keywords, Meta Tags, H1 Title Tags, Back linking, and page load speed are just some of the ways that sites can be optimized to create a unique user experience.

WebiMax, the well-regarded leader in SEO services, practices white-hat SEO tactics that are highly ethical and endorsed by major search engines Google, Bing, Yahoo! and others.

The WebiMax SEO Code of Ethics:

• Our business operations adheres to all laws and regulations set forth by the agency(ies) of the United States and International Governments for business, cyber and internet regulation.
• We treat each and every client as if we are consulting our own brand and the brands of our own team members.
• We never put the clients business or brand reputation at risk when working to improve the clients rating by finding disreputable or "black hat" methods.
• We adhere to the conventions as specified by the various search engines and directories we use.
• We act in good faith when consulting and giving direction to our clients, first and foremost committed to the well-being of their firm, and in line with their organizational objectives.
• We maintain complete confidentially about our clients and their information as it relates to their business operations and their SEO results.
• We adhere to a "non-competition" clause in that we will not contract with competing firms within the same geographic industry.
• We never practice dishonorable means of achieving a higher search engine rating including using linkfarms, hidden links and text, copied content, unauthorized software, doorway pages, or plagiarism.