Tag: internet marketing

Tag: internet marketing

What Does The Google HTTPS Encryption Update Mean for Your Business?

Google announced late Wednesday afternoon that some formulaic changes are looming. In an attempt to better protect Internet users, Google will begin to include secure, encrypted HTTPS connections in their list of factors which determine search engine results. The news comes as little surprise as the Internet’s most powerful search engine has a history of […]

SEO 101: Bringing It All Back Home

A common concern (or more accurately, misconception) amongst business owners is that Internet marketing is an unquantifiable or even abstract enterprise.  Although any SEO would vehemently disagree and offer up a plethora of resources which serve to disprove such claims; there are still doubters. So, how exactly does one measure the ROI of search engine […]

Manager Monday: Making Sales a Laughing Matter

Think of the world of content marketing like an aisle in a grocery store. Google is in charge of stocking the shelves, and they place the best products right where the shopper can see them. In the world of supermarkets, companies pay for that prime space. In the world of organic SEO, Google chooses the […]

How New YouTube Video Ranking Metrics Will Impact Online Marketing Campaigns

Over the last few months, an interesting trend has occurred on the world’s largest video sharing network and Google subsidiary, YouTube.  While the primary ranking factor for YouTube search results used to be video view count, audience retention is now the most important component in determining a video’s position in the YouTube SERPs.   Why […]

Using Social Trends to Build Brand Awareness

Each year, more businesses are adopting social media marketing strategies to enhance their traditional, offline marketing efforts.  The overall reach of social networks is impressive, with the combined user base of Facebook, Twitter and Google+ accounting for about 1/7 of the world’s entire population.  However, the vast scope of social media has left some business […]

Building a Smarter Business: How to Forge a More Effective Online Presence

In recent months, Yahoo has endured major financial struggles and the company is currently undergoing restructuring efforts to streamline their business and return to profitability.  While many experts have offered their opinions on Yahoo’s recovery attempts, the brand has yet to see any substantial improvement.  Of course, re-inventing the business model of an international, multi-million […]

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