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Tag: Yahoo

Tag: Yahoo

Developing Leads with Organic SEO

Search engine optimization, in simple terms, is an Internet marketing strategy that strives to improve rankings and visibility for a company. It is successful when a website is ranked high on a search engine’s first page. Businesses benefit tremendously from having their websites appear first on a popular search engine such as Google or Yahoo. […]

The Curious Case of Katie Couric

One of the most difficult things to do is revive a dead brand, but I have to give Yahoo credit for doing everything they can to make it happen. I recall the days that Yahoo was the champion of the search space and “the” place to go for online news. They were the success story […]

Building a Smarter Business: How to Forge a More Effective Online Presence

In recent months, Yahoo has endured major financial struggles and the company is currently undergoing restructuring efforts to streamline their business and return to profitability.  While many experts have offered their opinions on Yahoo’s recovery attempts, the brand has yet to see any substantial improvement.  Of course, re-inventing the business model of an international, multi-million […]

Transitioning of Microsoft-Yahoo Ads Continues Across Europe

The Microsoft-Yahoo Search Alliance that began in 2009 is coming to the end of its full roll-out in the UK, Ireland, and France. The Search Alliance started a few years ago with Microsoft’s Bing powering Yahoo search and transitioning the advertising activity on each search platform to Microsoft’s adCenter. The transition has been smooth, but […]

Yahoo Hopes Internal Shifts Add More Yoo-Hoos

Have you seen Google in the news?  Do you use Google’s services to get your news?  As Greg Sterling of Search Engine Land reports, a lot of people use Google across multiple verticals. Yoo-hoo!  Remember Yahoo, a company that could’ve gotten friendly with Facebook to the point of making it a part of the family, […]

Yahoo Hopes Making New Pal Pays Off

A lot of major brands are making noise of late.  Facebook is expected to release its IPO.  Go Daddy changed company heads and its mind.  Google penalized itself.  Now, Yahoo has made a new pal, Scott Thompson, the president of PayPal, as its chief executive. Will the move prove savvy for the Internet media company?  […]

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