Derek Miller, January 28, 2015
No matter the size of your company, saving time and money is paramount to success. Optimizing your Google AdWords campaign is an area of opportunity to do just that. Managing an effective AdWords campaign minus a dedicated digital marketing employee might seem both time consuming and difficult, but it doesn’t have to be that way. Here are 7 quick and easy tips you can use to make your AdWords campaign run more efficiently and help your business save money.
1) First utilize the Keyword planner. The keyword planner will tell you about the traffic regarding your intended AdWords and will try to predict how much traffic you will get. This immediately gives you valuable feedback, which can prevent you from wasting time using keywords that nobody searches.
2) Target your audience better with blacklists: Keep your target audience in mind along with the websites that they are most likely visit. If your business is selling stuffed animals, then having your AdWords show up on a medical website is a waste of your money. That is why blacklists let you determine where you don’t want your AdWords to show up.
3) Coordinate your campaign with your business hours. If your business closes on Saturday and Sunday then sometimes turning off your AdWords campaign for those days is useful. If nobody is present to take a call then people seeing the AdWords and trying to contact you will be wasted.
4) Don’t use all caps! Using some capital letters or capitalizing a specific word that you want to emphasize is fine, but people don’t want to feel like they are being yelled at. For example, if you want to advertise to people that something is free then only capitalizing the word ‘FREE’ will suffice.
5) Write your own AdWords. Don’t copy what others have done; and more importantly, make it content related. Exaggerated AdWords are less likely to attract people; they want to know what you’re about. AdWords are about astute communication.
6) Use numbers, such as how much something costs. This is a great way to entice people to click on your ad, because instead of being given the opportunity to think, “it’s probably super expensive”, they are immediately informed of your product’s actual price.
7) Adjust your bidding. After you’ve gotten some idea of how many clicks you get on each day of the week, it is a good idea to recalibrate your bidding. If Wednesday is the day you receive the most clicks, then increase your bidding for Wednesday. This same concept can be applied to individual hours in a day also, however you may consider adjusting your bidding down to the hour to be overly-meticulous.
One other aspect of AdWords that is important to mention is determining your PPC (pay per click) management. Lots of companies have burned through thousands of dollars because they didn’t understand how to manage their PPC. There is a lot of software out there which can help you get a grip on it, but that takes time to learn. Sometimes it’s best to outsource the work to a company that’s job is PPC. PPC management by Webimax is one way to make sure you don’t make the mistake of burning through money on useless clicks.
Hopefully these seven have provided you with some new insight on how you can optimize your AdWords campaign.
