WebiMax Blog

Stay ahead of the curve with actionable tips, trends, and tactics that drive real results.

Google Acquires Motorola Mobility for $12.5 billion

John Borkowski, August 15, 2011

Announced today, Google purchased Motorola Mobility (widely known as the builder of Motorola’s cellphones and tablets) for $12.5 billion. Motorola Mobility significantly helped the company return to stronger revenue with its line of Android based smartphones. Some analysts say this shines light on future plans for Google (including the development of Google Tablets), however most say that this move is more about securing patents.

The company has gotten itself in to some patent lawsuits and has since been buying the rights to various patents across the board. CEO Larry Page discusses “We recently explained how companies including Microsoft and Apple are banding together in anti-competitive patent attacks on Android”. Page further states that “Our acquisition of Motorola will increase competition by strengthening Google's patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies.”

Google competes against Apple in the smartphone industry by making smartphones on Android open-source. Apple’s iOS is closed-source. By doing this, Google wants Motorola, Samsung, and HTC to allow them to customize the software to their liking. This has led to a bitter battle between Apple, Google and Microsoft. Since Google gives the operating system free to smartphone manufactures, Apple and Microsoft are seeking a way to make them pay $15 licensing fee for all smartphones made on the Android system.

The acquisition of Motorola Mobility acts as a hedge against this and tries to give the company more patents in its on-going dispute with rivals Apple and Microsoft.

Get a Free Custom Marketing Proposal

WebiMax has helped hundreds of businesses across industries rank higher, generate more leads, and build a stronger brand online. Our services include SEO, Paid Search, Reputation Management, Web Design, and more. Contact info@webimax.com to receive your free proposal today!

🆓 100% Free & No Obligation

Is Your Website Ready for the AI Search Era?

Get a free analysis across SEO, AI SEO, GEO & AEO, and see exactly what's holding you back.

Search has changed. WebiMax helps businesses get found everywhere from Google to ChatGPT and beyond. Our experts cover:

AI SEO GEO AEO SEO PPC Reputation Mgmt Lead Generation Web Design
  • Free in-depth website & SEO health report
  • AI search visibility check (GEO & AEO audit)
  • Competitor ranking analysis
  • Custom strategy tailored to your goals
🔍 Get My Free Website Analysis 📅 Book a Free Consultation

Or email us directly: info@webimax.com

More...

Subscribe to Updates