February 14, 2013
2012 was a big year for SEO and arguably the biggest shakeup was the Google Penguin update. As you probably know, Penguin targeted web spam tactics like link schemes, exact match anchor text, blog networks and so forth. Link building tactics that had, for better or worse, been working fairly well for a lot of site owners are now penalizing those same sites and many site owners that were hit by a penalty are still struggling to recover. As a strictly white hat SEO professional whenever a Google update comes around I don’t panic and worry what is going to happen to my site’s search presence because I know that I’m not doing anything that might ever make my site (or the sites of my clients) show up on Google’s radar. Instead of looking for loopholes within the algorithm to exploit I’ve always focused on building high-quality links from a variety of sources that will serve as gateways to my site and help drive targeted traffic over time.Read Story
Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact firstname.lastname@example.org to collaborate!