Monthly comScore Results Place Google at #1 Once Again
Jason Wersits, July 12, 2012
Despite any snide comments that Google's critics may have as of late, it's clear that the company's role in the search engine market remains unchallenged. With the Google glasses project only a few months away from going public (at least in a beta state) and the company's cloud-based storage system now available for all users, the world's most popular search engine company has managed to keep its momentum in light of any past missteps. At this point, the only remotely serious competition that the company faces is through Microsoft and its Bing search engine.
However, nearly all statistical data shows that Bing still tails significantly behind Google in its search engine market share. Yesterday, comScore released its monthly update for its qSearch analysis, an ongoing record of search network activity. The results of the study are what many of us would expect as Google and Bing continue to dominate search activity in first and second place, respectively.
The data itself breaks down to show that Google activity currently accounts for over 66.8% of all searches, while Microsoft's Bing comprises a mere 15.6% of the total inquiries. Both companies have increased in use (by a few tenths of a point), but the Yahoo! network experienced yet another drop in activity (down to 13.0%). According to the numbers from comScore, it would appear that any gains made by Google and Microsoft are a result of Yahoo's decreased share.
Playing to the Crowd
Whenever one researches the latest SEO trends and tactics, inevitability the most consistent advice a person sees is always to improve his or her site's clout with Google. Although there is a fair amount of competition gunning for the company's much sought-after top spot in the search engine market, the current data shows that any potential upset is, at best, years away. For the time being, it's essential that SMB owners and internet advertising gurus stay the course and apply the bulk of their optimization efforts towards Google SERPs.
Of course, the big question is how to get the domain authority and page ranking with Google that e-marketing consultants harp on so much. While the road to the page one search results can be a lengthy one, expert SEO companies are here to help businesses get the traffic they need to thrive in today's economy. As the internet continues to pervade throughout every corner of the globe, the number of potential site visitors and customers one can see only continues to rise. As such, it's vital that companies get their online properties Google friendly or face being left in the dust by the competition.
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