While common phrases like "Think before you speak" may be embedded in our minds because that's something our parents told us when we were younger, as we grow older, we tend to finally appreciate how powerful words can be.
Words are like hooks. They have the power to encourage or discourage, lift up or bring down. In the world of SEO, words are especially significant because they give brands a voice.
"How can I make my article stand out?"
"How can I get more readers to my blog?"
"How do I make my website more appealing?"
Those are common questions clients ask, and the answer is the same for each: create content that will not only grab the attention of your readers, but also elicit a response from them. Get your readers excited about the product or service and encourage them to act upon their excitement by buying the product or service. And, believe it or not, you don't have to use big, fancy words to do this.
Below are five powerful (yet common) words you should use in your content to make it more attention-grabbing and motivate your readers to act:
Other useful tips to successfully integrate power words into your content:
-Place a power word in the title or headline
-Use them in the beginning of a sentence
-Don't overdo it. While you want to encourage them to act, you also don't want to sound like an advertisement.