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WebiMax Blog

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Feb. 24 - Jeremy Lin Shows Marketers Emotional Attachment to Brand Still Alive | Exec Digital

admin, February 24, 2012

The success of Jeremy Lin as a brand cannot be understated. We are introduced to a man who was released by two NBA rosters, only to be given a chance by the New York Knicks. His instant rise-to-fame as the starting point guard of the Knicks proves more to consumers than simply a lesson in professional sports.  Read more


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