Putting a price tag on SEO services isn’t the same as putting a price tag on a pair of jeans. With SEO services, you’re trying to put a price on visibility—not exactly a concrete product. Naturally, this level of ambiguity produces a diverse spectrum of SEO pricing. So for those of you on the buying end, your quest for an affordable SEO services company might not be as easy as you hoped for. Now, finding an affordable SEO services company involves sifting through empty promises and marked-up prices. So what’s the best way to find an affordable SEO services company? Knowledge. Just like you would read up on different cars before hitting the dealership, you want to learn about SEO before making an investment. With a little knowledge, you’ll be able to weed out some of the bogus companies out there.

When in the market for an affordable SEO services company, know what you need. The more you know about SEO services and how they’ll benefit your site, the better off you’ll be. Once you’re familiar with SEO services, you know what’s a reasonable price and what’s not. So, here are a few things to keep in mind as you search for an affordable SEO services company.

Size of your site

Basically, the larger your site, the longer it will take to optimize. And, logically, this makes sense. When a site has numerous pages with various links and products scattered throughout, optimization becomes more complex. A smaller site, on the other hand, takes far less time and, therefore, costs much less to optimize.

Competitiveness of Keywords/Industry

The goal of SEO is to get your site high rankings for keywords. So, as consumers browse the web, your site pops up on the search engine. However, obtaining a high page rank for “accounting firm” might take a little more effort than “washing machines for dogs” (yes, they exist). The level of competitiveness will play a factor in how long it takes for your site to see results, which will cost more.

Services Offered

It’s important that you find an affordable SEO services company that will work with you directly. You should avoid cookie-cutter packaging. When speaking with a consultant, go over your site and what you think could be improved. Then, let them go over the services they offer and see if you can’t find a match. This will get your more bang for your buck.