Kenneth Wisnefski, March 6, 2015
“The kind of inventory-related information that connects people to the products they are looking for before they leave the house is such an advantage to brick-and-mortar retail at this stage that Wal-Mart’s exit from the program should not be too alarming,” Ken Wisnefski, founder and CEO of the internet marketing firm WebiMax, told Retail Dive.
“Wal-Mart, of course, being the largest and most profitable retailer the world has ever seen, can afford (for now) to jump out of that relationship,” he says. “I would venture to say that if current trends in location-based tech in mobile advertising indicate anything, Wal-Mart may be back at a later time.”
