Kenneth Wisnefski, January 5, 2015
Change is coming to Twitter. The word is that Twitter will soon expand its character limit. It's always been famous for 140 characters, but in the coming months, it's poised to expand that limit greatly.
WebiMax CEO Ken Wisnefski had this to say about Twitter's plans: "Unlike Facebook, Twitter hasn't been as interesting to marketers because it's a 'quick hit' scenario without stickiness for strong ad development. A more detailed platform, while it’s a huge derivation, could create a better marketing platform and scale ad revenue."
As he notes, "While most wouldn’t deny social media’s and in particular Twitter’s influence in our digital lives, Wall Street to a large degree has been skeptical of Twitter’s ability to monetize through ad revenue."
"While this significant change seems to alter the most basic functionality that made Twitter popular in the first place, it still offers something that you cannot get anywhere else, and that is a single online space where people can quickly see what the influencers they care about are saying," Wisnefski adds.
