Ken's Master Tip 1 - Local Advertising

[transcript] Ken Wisnefski: People come to me all the time and say, "I'm a mom-and-pop. How do I compete with all these national brands and chains that are right next door to me?" My thought is always with local advertising and utilizing social media, you can target right down to a very geo-specific area, you can target within two miles, five miles of your restaurant or a store front, you can target the type of client you're looking for. If you're a boutique, you can target women. If you're a men's clothing store, you can target men. All these things enable you to be able to put forth the right type of marketing to your very localized area, very specifically targeted and ultimately make you the star in your local community.