Ken Wisnefski: So your business got a bad review online. So what do you do? Just ignore it, right? Absolutely not. That's the worst thing you could possibly do. The best thing you wanna do is be able to respond almost immediately to any sort of negative feedback that comes from your consumers. You wanna be able to let them know you care about their feedback, you care about their opinion and write them back, let them know that you want to do better and find out what those challenges are, so you can show that you're continually improving your business and listening to what your customers want.