Ken Wisnefski: So a lot of times businesses struggle when they're trying to develop digital leads. The easiest and most effective means to be able to really drive leads online is through landing pages. Landing pages enable you to be able to market your specific product or service, and through one click, be able to land on a page that will be specific around that information. By doing so you can track conversions, you can track where all of the information is coming from. You can do things like AB testing to find out what content and what images convert the best. And ultimately by doing this, it's going to suddenly supercharge your online lead generation and help you succeed.