Ken's Master Tip 9 - Influencer Marketing
WebiMax PR Team, August 5, 2021
Ken Wisnefski: Just this morning, I was asked three times by different businesses, "Is influencer marketing really worth it? Is it something that I should invest in?" And the ultimate reality of that really depends upon the value of the influencer. Let's be honest, the Kardashians made influencer marketing famous, and everyone knows how much money they've been able to make through that. But over time, the question I would ask is, does it have the same benefit? Utilizing influencers now has become something that's more mainstream, people that follow these influencers know that they're paid to promote these products. So in reality, does it really impact you as much when you see a product that somebody's pushing on there? Do they really love that product or is that product just paying more than anybody else? When I look at the cost and the effectiveness of marketing and where you should invest, I'd have to tell you that I want to place influencer marketing lower than I would other things, but the reality of it is, every brand is a little bit different, and you need to make the smart decisions that you think for your business. That's how you'd succeed.