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WebiMax Blog

Digital marketing tips and advice.

Importance of Mobile Friendly Sites in 2015

Brooks Brecker, January 15, 2015

Mobile Friendly

The number of people accessing the web through mobile devices grows everyday. From smartphones to tablets to phablets, mobile devices are a booming segment, and you can bet users aren’t just checking their email anymore. They are surfing the web, making online purchases, reading reviews, and even ordering their next meal! Mobile devices have changed the way we live our lives and your website design must adjust to the mobile movement in order to drive traffic and survive.

Changing Dynamic

In the past, running a website meant dealing with either desktop or laptop platforms which worked in precisely the same manner. Times have changed however, and today 55% of internet usage is from mobile devices while only 45% is from desktops or laptops.  Currently, the amount of adults who own a tablet is 42% and 55% of the adult population owns a mobile device. Those percentages equate to tens of millions of people who are always connected to the online world, leaving businesses with the task of creating a website that can handle smartphone, tablet and desktop traffic.

Mobile users in 2015 expect websites to be fully compatible with their devices, and 48 percent feel frustrated and annoyed when a site is not “mobile-friendly.” Un-responsive sites can cause users to completely abandon a page which could mean a loss of sales, a diminishing of a brand’s credibility or worse – customers choosing never to engage with that company again.

Transforming Your Website

Google’s recent roll-out of its “mobile-friendly” label in mobile searches gives users a clear indication of which sites will adjust well to mobile screens and which will not. You can bet that having a site without the “mobile-friendly” label will cause mobile users to scroll past your website, tanking your google rank, which may have previously ranked well in the old desktop-only world.  In addition to the new labeling, Google is testing a new ranking algorithm where the search engine giant will boost the rank of those sites that provide excellent mobile experiences.

Google’s push for more mobile-friendly sites means that your website may need an overhaul.  Even if you already have a site built for mobile, the experts at WebiMax can help optimize your website to be flexible, responsive and user-friendly across all devices. With our highly-skilled professional team, your company can achieve better rankings, provide positive user experiences and finally be brought up-to-speed in the online world.


Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!


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