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WebiMax Blog

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Reputation vs. Reality: Athletes, image and the importance of brand management

Kenneth Wisnefski, August 20, 2014

JGS: How has social media either helped or hurt athletes’ reputation?

Wisnefski: "Alot more athletes have been hurt by it than helped by it because a lot of times the athletes are not thinking about building a brand and don’t really view themselves as a brand. In time their actions are caught and it sometimes paints them in not a great light. There’s only been a few athletes, I think, that have really viewed social media as kind of a friend. LeBron has embraced social media, and he really does a good job of controlling his image. He’s someone who realizes he’s a brand, and takes social media as an asset. Johnny Manziel is someone who’s done a good job of leveraging his stardom a little bit, and some of things that have come out on social media have kind of hurt him, overwhelmingly steered towards this image he has of a wild type of guy. People that hate him, hate him, but everybody’s interested in what he’s doing."



Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!


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