Today's post continues where yesterday's left off regarding the state of internet in Mexico, and further down what its advancement means for businesses and SEO. The difference in web use and access between urban and rural areas in the country is great, and closing this gap is important for internet's growth. In cities with more than 15,000 people (where 71% of Mexican homes are) only 40% have a computer and 30% are online. In the almost 190,000 Mexican towns under 2,5000 people, only 6% of the homes have a computer and only 3% are online. Penetration isn't terribly high in urban areas, and the drop-off to rural regions is significant. Reasons are infrastructure, the inability of many to afford computers, and the lack of education in the use of computers within some populations. The government has taken some actions already to make the technology more widely available and has set some goals to be reached by 2015:
Takeaway for Businesses and SEOs
As the internet in Mexico grows there will be more opportunity for everyone as end-users will have access to more information and drive more traffic pushing the web space forward.
For more information on internet in Mexico, how SEO can improve your Mexican online presence, or how marketers can negotiate the challenges associated with expanding their online presence in a new market like Mexico, reach out to me directly at email@example.com.