Infographics are a fun way to create a visual element for presenting information, and they give clients content that embodies the essence of share-ability. Infographics can be wonderful promotional tools, but only if they’re made correctly (for examples of excellent infographics, visit the Daily Infographic for examples from around the web). If you’re thinking about making an infographic for your company, remember to keep these five tips in mind:.
Tip #1: Remember that it’s not about you
One of the biggest mistakes people make when they create an infographic is intensely focusing on their company or a particular product. Infographics are meant to share information with others, not act as a blatant advertisement. Filling the infographic with the company logo and product descriptions will almost ensure that it won’t get shared, and sharing is the entire goal of creating an infographic. Discretely placing your company logo somewhere in the graphic is fine, but avoid making your company the focus of it.
Tip #2: Keep it simple
When it comes to infographics, simplicity is important. If you pick an idea that’s too complex, your infographic will either be too wordy and difficult to understand, or it won’t engage the reader. Instead of picking a complicated and very specific topic, think of an overarching idea that you can easily break down into different sections.
Tip #3: Show, don’t tell
Infographics should be able to tell someone information about a certain topic, but they shouldn’t heavily rely on words. Sometimes you need a sentence or two to be able to get the point across, but avoid making your infographic full of lengthy paragraphs. Photos and graphics often speak for themselves.
Tip #4: Avoid the obvious
Infographics should be teaching the reader something that they didn’t know before, and if you fill it with common sense facts, you won’t be seeing a lot of shares on your Pinterest or Facebook pages. If you’re creating an infographic about filing taxes, don’t tell your audience that April 15th is tax day and that they could face penalties if they don’t file on time. Tell them pertinent information and statistics about the number of audits the IRS gives out each year, the most common mistakes people make when filing, and the average refund amount Americans receive.
Tip #5: Create a unified visual theme
Infographics are supposed to be informational and visual, so it’s very important for your infographic to have a unified visual theme that flows well. Some people find that it’s easy to use their company’s colors to design the infographic, and others use the same font as their company logo or slogan to covertly slip in some subtle advertising. Avoid using clashing colors or using different fonts, as it can make the infographic look unattractive and disorganized.