Getting the SEO Ball Rolling for Small Business Owners
Jason Wersits, April 17, 2012
Over the past several years, search engine optimization (SEO) has become increasingly popular for businesses of all shapes and sizes. Although large scale corporations and well-known retailers may rely primarily on TV and print for most of their advertising efforts, many companies also supplement their marketing campaigns with SEO-based operations online. What used to be a relatively unknown advertising method has now become a common business strategy for countless retailers, restaurateurs and service providers the world over.
Seeing recognizable companies using such innovative and forward-thinking marketing techniques is food for thought for any small or medium business owner. As such, many mom-and-pop and entrepreneur companies are jumping onto the SEO bandwagon in hopes of getting more customers to buy their goods or services. Inevitably, many interested people research search engine marketing only to find themselves overwhelmed by the amount of information they need to absorb. While SEO certainly isn't the most approachable online marketing field, there are a few reliable methods that SMBs can use for becoming more search engine-friendly. In particular, business listings are a quick and easy way to engage web traffic for any SMB owner.
Get your Business Listed with Popular Search Engines
A major detriment for any company, remaining unlisted with a search engine is a surefire way to getting overlooked by potential customers. Anyone who has ever searched for a business on Google has no doubt noticed how the first few search results often display contact information for potential keyword-to-business matches. Search engine users often click on these results for quick contact information such as phone numbers, addresses and business hours.
Scoring the high traffic spot on the SERPs is easier than some SMB owners may realize. By going to Google Places or Bing Local and setting up a listing for a company, one will be able to contribute the necessary information to show up well on search results. Although having a business' name as the search term doesn't allow for much in the terms of keyword rankings, the users who use that keyword are far more likely to click on the link and contact or interact with the company in question. For added effect, be sure to add plenty of photos for a more robust listing.
Once a Google Places or Bing local profile has been established, a SMB owner will want to look further into potential SEO services or PPC management options. If readers have any further questions about how to get a listing set up, I can be contacted at firstname.lastname@example.org.