Manager Monday: Be a Better Guest...Blogger
Andrew Schetter, July 1, 2013
The door shuts, the drinks are gathered and before the first trash bag hits the can, the hosts of the party are already talking about their guests. “Did you see the shirt Bill was wearing?” “Did you notice how much Jack was talking?” “Don’t you already miss Michelle?”
The world of guest blogging is a lot like the social world we live in today. You may get invited to a party once, but if you leave a bad impression – you probably aren’t going to be welcomed back. So, how do you get your hosts to miss your content? It’s all about minding the P’s and Q’s of guest blogging.
Follow the House Rules – Is there anything worse than a guest who shows up and gets a little too comfortable with the phrase “make yourself at home?” While you certainly don’t want to completely change your writing style to appease the needs of your host, you should view the guidelines or parameters that a hosting site has put forth. Stay on topic, meet their word count and ensure your information is valuable to their audience. Mutual respect is essential to building strong blogging networks. A disregard for the rules is as annoying as a guest commandeering your iPod doc to blast the latest Nickelback hit.
Don’t Bring Unannounced Friends – While follow links may be a great friend in link building circles, they aren’t invited to most guest blogs without bringing something to the table. Much like a party that only invites guests who bring something for everyone to enjoy, most blog hosts won’t allow random links. And, guess what? That’s the way it should be. In the same way you wouldn’t show up to a party with a few unannounced friends, don’t provide a guest blog with some unwanted links. Instead, add links that boost the value of your content.
Confirm the Theme in Advance – Have you ever felt the chill of showing up to a Halloween party in a costume only to find out that it wasn’t a costume party? What? Just me? Anyway, matching the theme of a party is just as important as matching the theme of a guest blog. When your content is submitted for posting, there shouldn’t be any surprises. By confirming the theme of your piece in advance, you won’t metaphorically be left at the doorstep in your Raggedy Andy costume.
Socialize – Throwing on the headsets and playing round after round of Call of Duty is a great way to eliminate any possibility of appearing on future guest lists. Who wants to spend time with an antisocial person? This same concept is perfect for the guest blogging community. Not only should you look to provide engaging content that starts a discussion in the comment section, you should also work to promote your content. While you will certainly enjoy the increased number of eyeballs reading your content, your host will greatly appreciate the increase in quality traffic to their site.
Much like the unwritten rules of social etiquette, the guest blogging experience requires certain courtesies. Be respectful of your host, mindful of your readers, and follow some good old fashioned common sense. Following certain standards will build your reputation within the blogging community. It won’t be long before word spreads that your content is the life of the party.