One of the most important shifts in recent SEO history is the way that important metrics are captured and analyzed.
Traditionally, SEO focused on the movement of individual keywords in the search engine results pages to show the success of a campaign. Today, a strong SEO strategy incorporates social media and public relations as well as on- and off-site SEO tactics, so success indicators have evolved as well. This leaves many business owners and marketers wondering what a “successful” Internet marketing campaign looks like in 2014.
In an effort to help clear up any confusion around digital marketing success indicators, we hosted a webinar on April 15th called “SEO 2014: The Key Metrics Beyond Rankings.” We’ve uploaded it to Slideshare & YouTube, in case you missed it.