Breaking news! This past Tuesday at the South by Southwest Conference that has been taking place in Austin, Texas all week, Pinterest Co-Founder and CEO Ben Silbermann announced the release of a re-designed Pinterest profile page that will roll out this week.
In the article posted by Mashable, Silbermann says that his company's goal is to make Pinterest profile pages distinctly different from the profile pages on Facebook. I'm assuming that this is in reference to the new Timeline profile that Facebook has been forcing both individual users and business pages to adopt.
Facebook's Timeline format for profiles is quite admittedly a large nod towards Pinterest, featuring tiles of posted images and status updates that stream downwards with the newest posts on top. It seems that Pinterest is taking the Facebook changes in stride and working towards to adding more innovation to its own social media side.
Besides the change in appearance, the Pinterest redesign will include improvements to discoverability on the site. That will make it easier for users to find others who they share interests with. The changes will also highlight connections between users, especially when they re-pin images from others' boards.
Silbermann also revealed other major changes that are in the works for Pinterest. One of these is expanding the number of things on the internet that users can pin on their boards, particularly videos from sites like Vimeo, Hulu, Netflix and more. Another change, news of which came out earlier this week, is the development of an iPad app for Pinterest.
What do all these changes mean for businesses? Of course, the primary thing is the necessary adjustment of profiles to the new format Pinterest will release. The next is reevaluating the connections a business's Pinterest page has already made, and is planning to make, with others. The better connected a page is with others that are similar, the greater the chance of discovery by people who are genuinely interested in the product or service that a business provides. The ability to post videos from other websites may also prove useful to businesses that create and publish videos that are both promotional and informational.
As the new changes roll out, companies should really make the effort to stay on top of their social media and SEO campaigns and adjust their pages as soon as they can. This will help ensure that their Pinterest profiles will stay relevant and continue to attract views.