All over the world, developers are looking for the "next big thing" in search engine optimization techniques. Some SEO companies have developed successful strategies for their clients by keeping up with innovations in the industry and creating customized plans from the ground up. However, with so many emerging technologies evolving so rapidly, it's hard to know where the future of SEO lies.
There is a lot of emphasis being placed on mobile and tablet optimization lately and rightfully so. Astonishing sales figures in 2011 and the resulting influx of new users to those devices has sparked discussions amongst those in the SEO community about the viability of campaigns geared largely toward mobile users. Others contend that social media is indefinitely going to be the most important ranking factor of tomorrow. Facebook's membership numbers are higher than ever and Google+ is anticipating continued growth throughout 2012. Some developers insist on an enhanced focus toward mobile or social media-specific campaigns, but the reality is that both will be very important going forward.
SEO strategies have never been about limitations. In fact, it's quite the contrary. The most successful plans have been designed with diversity and expansion in mind. One-dimensional campaigns may attract a narrow demographic, whereas campaigns that are deployed across multiple platforms and use a wider array of techniques to increase rankings and traffic typically deliver better overall results.
There is definitely bound to be growth in mobile Internet usage and social media this year, and neither of those elements should be underestimated. However, the next big thing in SEO is likely to be the same as the current big thing in SEO: a versatile, expansive and innovative campaign.