In yesterday's post, I opened the discussion of Twitter's varied use by non-marketers and covered two interesting and innovative applications of the technology. The first is that of Francis Kariuki (@Chiefkariuki), the Kenyan administrative chief that uses twitter to get important messages out to his community members. Secondly, we looked at the twitter bot named Where's My Bus (@whensmybus) which offers travelers real-time London bus information.
Next, let's turn our attention to auto racing. NASCAR on Fox, the emmy-award winning programming for NASCAR coverage on Fox Sports has recently made the shift to include Twitter in its coverage of the events. Viewers can track comments and get updates from commentators and "track-side" reporters by following certain handles and tracking specifc (#)hashtags. This allows greater engagement with fans and offers added value and insight to the broadcast. They are not the only channel to offer such functionality in their broadcasting, but they are the channel that is potentially the most aggressive in its consistent use of Twitter.
Businesses and Their Twitter Accounts
The two cases from yesterday and the auto racing example above offer innovative applications of Twitter that provide a cause for re-evaluation. Businesses need to be mindful of their twitter presence continuously reassessing what they do and must avoid falling into a rut. They need to push to engage with their followers in new and meaningful ways. Additionally:
For more information regarding how your business can purposefully use Twitter or how an SEO company can help you better navigate the social landscape and establish more quality engagement, connect with me directly at email@example.com and @ryanwbudd.