WebiMax is fortunate enough to have a booth at the HBA Global Expo in New York City from now through Thursday. Guests who attend this event will get to see exhibits from some of the top brands in the beauty industry from all around the world. Whether you want to check out some new products and technology, learn about the current trends, or find ways to promote your own beauty products, the HBA Expo has it all.

As with nearly any industry, brand development and consumer relationships are integral to retailers in the field of cosmetics. Getting to know your consumers is the best way to help create the products they want, and reaching out to your customers is the best way to get to know them. In today's technological world, this often means using social media, blogging, integrating user-created content onto your site, and marketing online. The workshops at the HBA Expo cover these points. I'm particularly excited for Beauty Goes Social: The Link Between Content with Consumer Behavior, a workshop where I hope to get new ideas about how beauty companies can use social media to market their products and make new suggestions. It's no secret that Facebook, Twitter, Pinterest, and Instagram are huge players in the beauty industry right now, helping fashionistas and makeup artists to gather inspiration and gain traction. I'm excited to see how different cosmetic companies use it to spread the word about their products.

Beauty in the Digital Age is another workshop of interest, which will cover how "going digital" was once a way for brands to be 'hip,' but is now a marketing and selling necessity. I think it will tie in nicely with the e-commerce event I attended last week – digital marketing and e-commerce most definitely go hand-in-hand.

If you plan on being in NYC this week, definitely stop by our booth, which is number 1033. We'll be set up all three days for the entirety of the event. Hope to see you there!