Viral Marketing Campaigns
John Borkowski, April 29, 2011
Looking for an innovative way of marketing your company or brand that sets you above the competition? Go Viral! Viral marketing breaks from the traditional methods of marketing and acts to create an interactive, fun experience for both the buyer and seller. Typical methods include blogs, eBooks, flash movies, YouTube movies, and more. Usually, these are integrated with a social media campaign.
Viral marketing can present an excellent opportunity for your company to create an inexpensive (and even FREE) campaign. Not sold yet? Consider this: Old Spice, owned by parent company Proctor & Gamble, made the most successful viral marketing campaign in history in 2010 with their “The Man Your Man Could Smell Like” campaign. In just a few weeks, the video had 5.9 million views, and 22,500 comments. This is so much more productive and exciting than television advertising, isn’t it?
Small businesses and companies that do not have a lot of resources to budget toward an expensive marketing campaign usually go viral. However, as we saw from Proctor & Gamble, Fortune 100 companies can also make use of this method.
If you haven’t yet, consider having the team of highly skilled experts at WebiMax creates a viral marketing campaign for you. They’ll fully integrate these campaigns with the client’s’ social media sites and main webpage to ensure maximum exposure with full cohesiveness to your brand.
As of March 2011, WebiMax announced their partnership with a leading film production firm that assists with the production and editing of viral marketing videos, as well as video search engine optimization services. WebiMax has the full capacity to take your company to the next level.