Last weekend, I was on my way home from the "polar bear plunge" in Wildwood, NJ when I stopped at a local convenience store for a bottle of water for the 2-hour drive home.
As I approached the store, I saw a mother and her daughter selling Girl Scout cookies by the entrance.
"I haven’t bought a box yet this year," I thought to myself. "If I don’t get one now, I might have to wait until next year!" I reached for my wallet, pulled out a $5 bill, and handed it to the young girl in exchange for a box of Lemonades.
As I got back into my car with my bottled water and my brand new box of cookies, I started to think about how simple yet effective the Girl Scout cookie program’s marketing campaign is. After all, it took me approximately 15 seconds to decide to make a purchase.
As a social media marketer, I instantly started thinking of the ways businesses can learn from the cookie program’s campaign. Here are my conclusions: