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WebiMax Blog

Digital marketing tips and advice.

Develop Pinterest in Your SEO Marketing Campaign

WebiMax Contributor, February 21, 2012

Are you Pinterest(ed) yet? The biggest news from the past few weeks has centered on the social media site Pinterest, and its huge potential value to SEO marketing for companies. Are you a business owner who is just starting to get familiar with this newly popular technology? Feeling stumped as to how you can best apply this new social media tool to your company's SEO campaign? Take a look below at other businesses that are effectively utilizing Pinterest to market their businesses online.

Sweet Pickins
Formerly known as Show and Tell, Sweet Pickins is a one-woman company whose founder beautifully refinishes furniture and then sells it. Their Pinterest board is filled with images of the company's many pieces of beautifully re-worked furniture, ideal for an audience of people looking to re-decorate their homes, or who are simply on the hunt for lovely furniture for their houses. Take a look at the Sweetpickinsfurniture Pinterest board here.

This company's specialty is in creating fully customized and unique rings for its clients, who choose the designs, specific gems, and metals that they want for their pieces. Gemvara has 38 boards on Pinterest, all categorized by different themes. Most feature images of the company's creations, while a few offer pictures of new fashion, makeup, and jewelry trends. In any case, Gemvara has truly established an excellent platform for attracting new business with its Pinterest boards. Click here to check out the company's account.

This Seattle-based company led by two extraordinary women is not only a boutique nail salon but a producer and distributer of gorgeous nail polishes that are completely free of harmful chemicals and toxins. This beauty-with-a-mission brand has 21 boards on Pinterest categorized by various themes. Some of Julep's boards correspond to its product subscription service, providing an excellent avenue for both customer engagement and retention efforts. Check out Julep's Pinterest account here.

Don't be misled into thinking that Pinterest boards are restricted solely to marketing businesses offering interior decoration services, jewelry, fashion and beauty products. The company GE proves that there is plenty of space on the social media site for companies in technology, energy, and other industries to expand their SEO online marketing campaigns into. GE (General Electric) maintains six boards on Pinterest, ranging from its best kitchen appliances (and resulting treats) to important machines in history. Click here to take a look at the company's account.

So there you have it – just a few excellent examples of how businesses have started leveraging Pinterest to meet their online marketing needs. Head on over to the growing site today, for more examples on how Pinterest can benefit businesses.

Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!


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