Over the years mobile communication has drastically changed. What started as a simple hand-held mobile phone that offered a limited amount of time to talk, but the ability to be used wherever, has significantly expanded in functionality and design. Today, with their small, compact size and various technologies and features, cell phones have not only captured the interest of people everywhere, but have become an integrated part of the lives of many. From texting to sending emails, browsing the internet to playing games, people have become heavily dependent on cell phones.
According to the Pew Internet Project, 83% of American adults own a cell phone. Also, a 30-day national telephone survey completed by the Pew Research Center’s Internet & American Life Project found that 44% of users access the internet using their cell phone. The survey also found that many turn to their cell phone to utilize social media sites and post content.
The silence during dinner is no longer because someone decided to spill the beans about your father's surprise birthday party. Rather, it's because everyone has their hands, eyes and attention glued to their cell phone, whether updating their Facebook status, posting a new tweet, sharing a picture of the birthday cake or checking out the restaurant's website.
While this may cause a delay in the waiter cutting the cake, passing the utensils and serving coffee, mobile technology is the perfect opportunity for the business to reach their audience. While users update their Facebook status, they can find a restaurant's Facebook page, follow the restaurant on Twitter, share photos on Pinterest, and browse a business's mobile site to learn more about the restaurant.
If you're interested in creating a mobile site to help you reach your audience, there are many factors to keep in mind.