Whether you own a small business or a large company, finding the time to create engaging content for your social media accounts can be difficult. Once you have that content, figuring out an effective strategy to distribute posts can feel downright intimidating, and the difficulty only intensifies as you add more social media accounts to your collection.
The arrival of scheduling tools (like Sproutsocial, Hootsuite and Buffer) was a welcomed change that helped to tame the social media chaos. These tools are fairly easy to use, and most include tutorials to walk you through how everything works. Still, there are some best practices I have come across in the field which can make your accounts appear more professional.
Scheduling Dos & Don’ts:
I hope these tips help you in your future scheduling endeavors. Please feel free to comment below with any questions!