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WebiMax Blog

Digital marketing tips and advice.

To Tweet or Not to Tweet

admin, April 5, 2012


What kind of twitter personality do you leverage?  Are you extraverted or an introverted handler?  I tweet as a live; I'm a bona fide introvert.  I'm a quiet man in most off and online settings; but, just because this isn't constantly running (points to mouth), doesn't mean this isn't (points to head).

I started my Twitter account several months ago but have tweeted almost 1,000 times; surely I have some things to express; but, is it always apropos to pull the Twitter trigger?  In surveying the social media platform (within the last few months), I've noticed some people have a capricious Twitter finger; maybe it would be best to ponder…to tweet or not to tweet.

Just Tweet It
Twitter is a social platform.  Obviously it's there for socializing and spreading in-brand information.  Let's consider good examples of socializing.

Spreading information

I enjoy the benefit of an endless stream of industry information due to my Twitter account.  Tweets are streaming at all hours of the day.  NYC doesn't sleep, neither do the tweople on social media platforms.  There's a mighty chance you missed something or someone else did.  But you can be helpful, aligning personalities with potential resources of interest.

Example:  I'm writing, inspired by a Psychology Today post, tweeted to me by a WebiMax cohort, Candice Scheets.  Candice knows I have an interest in Psych and is 'looking out.'  Are you doing the same for your team members, industry cohorts, and clients?  Why not?

How to thrive quietly in your Batcave... #Socialmedia is an introverts best friend...http://bit.ly/GZCtEN #SEO #SMM @content_muse

Comment on Links

Guess what?  Writers enjoy others reading their words!  I know!  People comment on blogs all the time, expressing views and celebrating the writing of the author.  Your comments are limited, using Twitter; but, you can still express interest and views by tweeting thoughts aligned with the associated post.

Survey how I describe Bill Slawski's post, taking a comment from within:

"reputation scores...could influence search rankings in social search and Web search" G comment patent @bill_slawskihttp://bit.ly/HZdWOZ

Internal Communication

I work remotely and can't afford the benefit of regularly seeing cohorts.  Decades ago, the scenario would be unique; but, distant team members are not such a rarity these days.  While cohorts can use a variety of tools to facilitate communication, email, instant message, phone calls, etc, I like the idea of communicating on a social platform; the process further enhances branding.  'Outsiders' perceive internal communication when it's performed via social media.  If you have a great team synergy, why not let other people know about it?  I see a lot of positive, in-brand synergy going on; it's a testament to the brand.  Happy employees usually indicate a brand that makes clients happy too!

Example: We added another member to the internal marketing team, Jillian Johnson.  I could send her an email, but shouting at her on Twitter expresses a sense of team unity.

@MissWritey thanks for making the team stronger, Jillian - welcome

Tweep it Inside
We're all people, prone to mistakes, emotional reactions, poor short-term decisions, etc.  However, I suggest taking a breather, a moment to reflect before hitting the tweet button.  I've seen a lot of positive tweets and I've seen some nasty ones too.  I don't want to give examples; but, I'm sure readers have observed real-life examples of the following:

-          Engaging in an argument with a peer.  Agree to disagree and move on; people are watching and judging you and your brand based on a few moments of disagreement.

The world already has 'Angry Birds.' Keep your tweeting positive.

-          Engaging in argument with client.  The customer is not right all the time, but focus on their concerns and not your excuses.  Address their issues like you would a disgruntled in-store consumer.  There's no 'safety of distance.'  Many people engage in road rage because they feel 'safe,' privately enraged in their car.  It's not 'safe' to create negative associations to your brand...ever.

-          Making comments with the purpose of lessening a personality in the eyes of the viewing public.  Do you have a philosophical issue with another personality?  Don't lower them, raise yourself.  Write an insightful post, focusing upon and illustrating your beliefs.  The process benefits you a lot more than engaging in online nonsense.

Need an Expert Contributor?

Ken Wisnefski is a seasoned web entrepreneur and a frequent contributor to news outlets and business publications. Ken’s vast knowledge of how to make online businesses succeed has made him a sought after consultant from businesses wishing to improve their online initiatives. Contact pr@webimax.com to collaborate!


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