Online Search Industry valued at $17 Billion; Google Leads

As a follow up to our May 16 blog titled “Spending on Paid Search Increases”, eMarketer released some forecasts today shining light on to the $14.38 billion industry, and projecting 2012 revenues. In total, eMarketer sees the online search industry surpassing $17 billion for 2012. 77% of that industry, will be owned by Google.

Although Microsoft’s Bing has made strategic moves this year to try to take some of Google’s 77% market share away from them, the forecast sees Google continuing to build a further lead on them. Bing will, however, pass Yahoo, pushing them to the #3 spot. Time Warner’s AOL ranks #4 in online search.

“The advantages of paid search are its immediate return on traffic, related to targeted keywords, demographics, geographic targeted locations, and websites your organization wants to reach”, states Todd Bailey, Vice President of Online Marketing at WebiMax. “Companies are obviously understanding the significance being this type of marketing, evidenced by the intense growth in the industry”.

WebiMax is rated the #1 Pay-Per-Click Management company in the United States, by TopSeos.com. Hiring a quality PPC Specialist can mean the different between success and failure of your internet search campaign.

Far too often do companies contract with firms that do not have the proper personnel in place, and they don’t receive the conversion’s that they're looking for. Advertising dollars can fall through the crack very easily in online search. Contracting with the right PPC Expert can hold the ultimate fate of your company’s campaign.