New Report- Spending on Paid Search Increases
John Borkowski, May 16, 2011
The Quarterly Benchmarking Report was released today by Marin Software indicating that advertisers are continuing to shift their advertising dollars from traditional advertising methods to online advertising. The report clearly states that paid search has increased some 61% from last year. This rise in demand however has not driven up the cost per click (CPC).
Consistency: Firms increased their resources used toward paid click 61%, as the amount of impressions also rose 61% this year.
Conclusion: To stay ahead of the changing dynamics of advertising and marketing, companies (both large and small) need to understand the dynamics of the new era of marketing, and strongly consider making the change.
As paid search impression rose 61%, year over year, click through rates (CTR’s) also increased, indicating that PPC companies are more efficiently optimizing their client’s campaigns.
WebiMax is a certified Google AdWords partner. Does this mean that companies that are certified partners receive better results on Google? No it doesn’t, however, it does mean that the pay-per-click (PPC) company is a reputable name in the industry and has passed certification exams, establishing their expertise in the field. A quality PPC specialist can mean the difference between success and failure of your internet marketing campaign.
